GEO vs SEO & Why GeoNeo
Platform Comparison
Other tools track whether AI mentions your brand. GeoNeo measures how AI represents it — across the engines that matter in Asia. Here is where every major platform stands today:
| Capability |
GeoNeoAsia-first GEO platform |
SEMrush AI |
Brandlight |
Profound / Otterly |
| Western AI engines (GPT, Gemini, Claude, Grok, Perplexity) |
✅ All 6 |
⚠️ Google AIO + ChatGPT only |
✅ Yes |
✅ Yes |
| Asian AI engines (DeepSeek, Qwen, Hunyuan, Kimi) |
✅ All 4 |
❌ None |
❌ None |
❌ None |
| Total engines tracked |
✅ 10 engines |
⚠️ 2 outputs |
⚠️ ~4–5 (Western) |
⚠️ ~4–5 (Western) |
| Measurement approach |
✅ Brand narrative quality (8 dimensions) |
❌ Keyword triggers in AI Overviews |
⚠️ Mention count + share of voice |
⚠️ Mention count + citation rate |
3-tier Recommendation scoring (Actively Rec'd / Positively Positioned / Listed) |
✅ Yes |
❌ No |
❌ No |
❌ No |
| Net Sentiment Score (NSS) |
✅ Yes — proprietary metric |
❌ No |
⚠️ Basic sentiment only |
❌ No |
| Competitor benchmarking per engine |
✅ Every scan |
⚠️ Limited |
✅ Yes (enterprise) |
⚠️ Basic SOV |
| Published, versioned methodology |
✅ V3.3.2 — shared with clients |
❌ Black box |
❌ Black box |
❌ Black box |
| Purpose-built for GEO (not SEO add-on) |
✅ Yes — GEO is the entire product |
❌ GEO is one feature in an SEO tool |
✅ Yes |
✅ Yes |
| Self-serve pricing / free scan |
✅ Free probe · Plans from USD 299/mo |
⚠️ Bundled in SEMrush subscription |
❌ Contact sales only |
⚠️ Limited free tier |
| Built for Asia market |
✅ Asia-first — HK + Singapore HQ |
❌ US/EU focus |
❌ US/EU focus |
❌ US/EU focus |
⚠️ = Partial coverage or feature available with limitations · Data based on publicly available information as of June 2026. Contact us if any detail needs updating.
How is GeoNeo different from SEMrush's AI Visibility tools?
SEMrush is an SEO platform that has added AI visibility as a feature add-on — it is not a purpose-built GEO tool. Their AI Visibility Toolkit tracks keyword triggers in Google AI Overviews and ChatGPT. This means:
• Scope: SEMrush tracks 2 outputs (Google AI Mode + ChatGPT). GeoNeo tracks 10 separate AI engines simultaneously.
• Measurement logic: SEMrush still counts keyword triggers — the same SEO metric applied to a new surface. GeoNeo scores brand narrative quality: how your brand is framed, where it ranks, whether it is recommended, and how it is described.
• Asian markets: SEMrush has no coverage of DeepSeek, Qwen, Hunyuan, or Kimi — the four AI engines dominant in Greater China and Southeast Asia. If your customers are in Asia, SEMrush's AI visibility data is blind to half your market.
• Core identity: For SEMrush, GEO is one feature inside an SEO platform. For GeoNeo, AI visibility is the entire product — purpose-built, with a versioned methodology and 8-dimension scoring that no SEO bolt-on replicates.
If you are transitioning from SEMrush to GEO, GeoNeo's data will show you visibility signals that SEMrush cannot see at all.
How is GeoNeo different from Brandlight and similar enterprise GEO platforms?
Brandlight positions itself as an enterprise AI visibility platform for Fortune 500 brands, with contact-sales-only pricing and white-glove support. GeoNeo is different in four important ways:
• Asian market coverage: Brandlight and similar Western GEO platforms focus on US and European AI engines. GeoNeo is the only platform with native coverage of DeepSeek, Qwen (Alibaba), Hunyuan (Tencent), and Kimi (Moonshot AI) — the four engines most used by Chinese-speaking audiences. For any brand with Asian customers, this is the critical gap.
• Measurement depth: Most enterprise GEO tools report brand mention counts and share of voice. GeoNeo scores how your brand appears across 8 weighted dimensions, including a 3-tier Recommendation system (Actively Recommended → Positively Positioned → Listed Only) and Net Sentiment Score (NSS). This tells you not just if AI mentions your brand — but whether it advocates for it.
• Methodology transparency: GeoNeo shares its full scoring methodology (V3.3.2) with all clients — versioned and fully documented. Enterprise platforms typically operate as black boxes. Clients know exactly how every GeoNeo point is calculated, which makes stakeholder reporting defensible.
• Accessibility: GeoNeo is available from USD 299/month with a self-serve free scan — no contact-sales requirement. Brands can run their first scan in minutes, not after a sales cycle.
What makes GeoNeo different from other standalone GEO tools (Profound, Otterly, Peec)?
Standalone GEO tools like Profound, Otterly, and Peec measure brand citations across Western AI engines. GeoNeo goes further in three areas:
• Asian LLM coverage: These tools cover GPT, Gemini, Claude, and Perplexity — the Western stack. None track DeepSeek, Qwen, Hunyuan, or Kimi. For brands in Asia, this is a fundamental blind spot: you may be scoring well on Western engines while completely absent from the AI engines your regional customers actually use.
• Scoring depth: Most standalone tools report mention rate and share of voice. GeoNeo scores 8 dimensions including Recommendation quality (3-tier), Sentiment (NSS), Authority, and Exclusivity — metrics that reveal the quality of your AI presence, not just its existence.
• Actionability: GeoNeo's reports include a dimension-by-dimension action plan tied to specific prompt categories — so you know exactly which content to create and which engine gaps to close first.
Can I have strong SEO but weak GEO?
Yes — and it is more common than most brands expect. We regularly see brands with 10+ years of SEO investment, top-3 Google rankings for core keywords, and a GEO Score under 20/100. The reason: Google ranks pages using backlinks and keywords. AI engines recognise entities using structured data, narrative authority, and training data presence. A strong backlink profile does not transfer to AI visibility. If your brand lacks consistent entity descriptions, JSON-LD schema, and direct-answer content, AI engines will not cite you — regardless of your domain authority.
What is the Net Sentiment Score (NSS)?
NSS (Net Sentiment Score) is GeoNeo's proprietary metric for measuring how positively AI engines describe your brand. It is calculated as: (Positive mentions − Negative mentions) ÷ Total mentions × 100. A score of +100 means every AI response about your brand used positive language. A score of 0 means equal positive and negative. NSS surfaces the tone gap that raw mention counts miss — a brand can be frequently mentioned but consistently framed with caveats, uncertainty, or competitor comparisons.
How often should I run a GEO scan?
Monthly or quarterly scans are recommended. AI engines update their models regularly, and brand visibility can shift as new content, PR coverage, and competitor activity changes what AI engines associate with your brand. Monthly scanning lets you track the impact of content campaigns and optimisation efforts in near-real time. Quarterly scanning is appropriate for brands with lower content velocity.
Is GeoNeo available for brands operating in Asia?
Yes — GeoNeo was built specifically for the Asian market. It is the only GEO platform with native coverage of DeepSeek, Qwen (Alibaba), Hunyuan (Tencent), and Kimi (Moonshot AI) — the four AI engines most used by Chinese-speaking audiences across Mainland China, Hong Kong, Taiwan, and Southeast Asia. GeoNeo also supports bilingual prompting (English + Traditional/Simplified Chinese) within the same scan.
The Platform
What is a GEO Score?
A GEO Score is a 0–100 rating measuring how visible and recommended a brand is across AI-powered search engines. GeoNeo calculates it across 8 dimensions: Presence (20pts), Placement Hierarchy (15pts), Recommendation (20pts), Topic Coverage (15pts), Sentiment (10pts), Consistency (10pts), Authority (7pts), and Exclusivity (3pts). A score above 60 is considered strong.
What is Generative Engine Optimization (GEO)?
GEO is the practice of improving a brand's visibility in AI answer engines such as ChatGPT, Gemini, Perplexity, and Grok. Unlike traditional SEO which targets keyword rankings, GEO focuses on making a brand machine-readable and citable by large language models. GeoNeo is Asia's first platform that measures and tracks GEO performance.
Which AI engines does GeoNeo track?
GeoNeo tracks 10 AI engines: GPT (OpenAI), Gemini (Google), Claude (Anthropic), Grok (xAI), Perplexity, Brave Search, DeepSeek, Qwen (Alibaba), Hunyuan (Tencent), and Kimi (Moonshot AI). GeoNeo is the only platform in Asia that includes Chinese-language LLMs.
How long does a GeoNeo scan take?
A full scan typically completes in 3–5 minutes, running up to 144 AI model calls across 10 engines and 16 queries. Results are available immediately with a shareable report link.
Does GeoNeo support Chinese AI engines?
Yes. GeoNeo is the only AI visibility platform in Asia tracking Chinese LLMs including DeepSeek, Qwen (Alibaba), Hunyuan (Tencent), and Kimi (Moonshot AI). Critical for brands in Hong Kong, Mainland China, or Southeast Asia.
Pricing & Plans
What plans does GeoNeo offer?
GeoNeo offers three tiers:
Demo Meeting with Free Scan — USD 0. Run a live scan across 3 AI engines (GPT, Gemini, DeepSeek) during a demo meeting. Up to 2 competitors. Great for a first look at your AI visibility — no login required.
GEO Scan — from USD 299/month. 3 scans per month across all 10 engines including Asian LLMs, 8-dimension GEO Score, branded PDF report, and client portal access. Up to 2 competitors per scan.
GEO Intelligence — from USD 499/month. Everything in Scan plus Response Explorer, Visibility Probe, and share-of-voice analysis across up to 5 competitors. Best for brands serious about AI search dominance.
Are there commitment discounts?
Yes. All plans are available on 3-month, 6-month, or 12-month commitments:
• 3 months — standard rate (GEO Scan from USD 399/mo · GEO Intelligence from USD 699/mo)
• 6 months — save 15% (GEO Scan USD 339/mo · GEO Intelligence from USD 589/mo)
• 12 months — save 25% (GEO Scan USD 299/mo · GEO Intelligence from USD 499/mo)
Contact
[email protected] to get started.
Can I get a one-off scan without subscribing?
Yes. The GEO Full Scan Report is a one-off, no-subscription option at USD 199. You get a full 10-engine scan with branded PDF report — no ongoing commitment. Subscribers who need an extra scan pay USD 149 (saving 25%).
Can I buy extra scans or add-ons?
Yes. Add-ons available to active subscribers:
• Extra Scan — USD 149 per scan
• Leaderboard (single) — USD 99 per report
• Leaderboard Bundle — USD 149 for 3 credits (best value)
Contact
[email protected] to add credits to your account.
How do I pay?
Payment is currently processed via invoice. Stripe online checkout is coming soon. Contact
[email protected] to set up your account and receive an invoice.
Client Portal & Account
How do I access the client portal?
Click Log In in the top navigation of geoneo.ai and enter your credentials. The portal shows scan history, quota usage, and downloadable reports. New clients receive credentials by email after account setup.
What score should my brand aim for?
A GEO Score of 60 or above is strong — your brand is consistently cited by major AI engines. Scores 40–59 are moderate. Below 40 means largely invisible to AI. Most enterprise brands in Asia currently score between 45 and 65.
How do I improve my GEO Score?
Key steps: (1) Add structured data (JSON-LD) to your website; (2) Create AI-readable content with self-contained answers; (3) Ensure AI crawlers like GPTBot are not blocked in robots.txt; (4) Build authoritative mentions; (5) Maintain consistent brand messaging. GeoNeo's team can guide you through all of these — contact
[email protected] to get started.